I normally don’t pay too much attention to this stuff. But last year I read about probiotics and I thought to myself “this will never take off” and now you can’t get by the dairy counter without seeing dozens of probiotic foods from Danon Activia yogurt to Kraft LiveActive cheese.
So what’s hot on the market for 2008? Topping the list are new applications for probiotics (yes, there’s still more places to put bacteria), organic food for kids, and bold flavors for aging taste buds.
- Look for more bold, spicy foods and not just salsas! There is a yogurt drink in Portugal with chili peppers. Ay carumba! In my personal opinion, bold is beautiful especially if spices replace some of the salt in the food.
- Expect to see ramped up marketing of organic foods for children. This is due in part to all the attention of food advertising to kids. The question is are we talking organic pop tarts or organic vegetables? Here’s a good resource for the top 10 foods to buy organic.
- It’s a bird, it’s a plane… no it’s SUPERFRUITS… coming to a market near you the acai (berry or root – this one is probably thank to Oprah after she listed it as the #1 superfood. Hey, any berry that also tastes like chocolate is fine in my book!), goji berries, noni and pomegranates (that was so like two years ago).
- More helpful bacteria in the form of probiotics. Not a fan of yogurt or cheese? Not to worry… evidently there will be a new probiotic chocolate bar from Callebaut in 2008.
- Crunchy, crispy foods. I don’t get this one… but the idea is that this makes up for the reduced calories and fat in foods. Sounds gimmicky to me.
- Foods that promote sleep and stress reduction. In response to the connection between obesity and lack of sleep, food manufacturere are expected to provide products to enhance sleep. There is milk in Japan with melatonin to promote relaxation. A new beverage with gamma-aminobutyric acid (GABA), the amino acid lauded for its stress relieving properties is expected to hit store shelves in the US.
- Who needs sleep? On the opposite side, foods with added caffeine are expected to grow as well and it will continue to be in unassuming places like potato chips, jelly beans and instant oatmeal.
- Last, but not least: going green… and we’re not talking leafy greens. We’re talking the green that is the new pink… being kind to mother nature. More creative and environmentally friendly ways of producing packaged foods are also expected to become more widespread.
OK, that’s the list. Now it is wait and see… here’s the original article for more information.