Look out fellas… a new diet pepsi is coming just for you! Marketed as a diet and energy drink, “invigorating” Diet Pepsi Max has ginseng and more caffeine than diet pepsi and is meant to rouse men out of that 2 p.m. slump.
Don’t expect a caffeine buzz, unless you are really sensitive to caffeine normally. The amount of caffeine is only 46 mg in 8 oz, one third less caffeine than the same amount of coffee.
Ginseng is a chinese herb that is believed to have medicinal properties when taken in high clinical doses orally. Some of the uses include: stress reduction, as a nourishing stimulant, as an aphrodisiac, and in the treatment of type II diabetes and sexual dysfunction in men.
The National Center for Complimentary and Alternative Medicine at NIH says the research on any potential benefits of ginseng is not conclusive enough to prove any health claims due to small, flawed studies.
Ginseng is currently used in enegry drinks and teas (including new Pepsi Max), but in amounts so small there is no measureable medicinal effect.
Pepsi is pouring its largest investment into a new brand in a decade — as much as $55 million — into Diet Pepsi Max. More on the marketing from Ad Age.
My take? Very small differences between this new brand and Diet Pepsi. If you currently drink Diet Pepsi and could use a little (but not a lot) more caffeine then this might be for you. If you drink regular soda, I’d at least give this one or any diet soda a try. You’ll get less calories and sugar. Don’t bank on any benefit from the Ginseng – and don’t get suckered in to paying more for this “energy” drink than diet pepsi.